Badge Guidelines

NP3 Content Localization Badge Usage and Marketing & Promotional Guidelines

As a valued member of the Netflix Preferred Partner Program (NP3) for content localization, you represent an elite group of members within the audio and text localization industry. Selected based on your expertise and commitment to the NP3 values and principles, NP3 partners have the privilege to engage in limited Marketing and Promotional support from Netflix Content Localization.

NP3 Partners are exclusively permitted to display the NP3 badge and attribute themselves as partners to the program. The Marketing & Promotional guidelines outline how and where to display the NP3 badge and what Marketing & Promotional support is available to your facility and facility personnel1. As a program participant, you are solely responsible for communicating these guidelines to your personnel and enforcing them within your organization. Facilities should read and follow the guidelines for facility personnel below and refer to this Quick Reference Guide or share directly with facility personnel.

Being part of this program does not represent or indicate an exclusive partnership between Netflix and the partner. Additionally, it does not grant partners permission to use the Netflix brand beyond the scope of these guidelines.

NOTE: These guidelines are subject to change at any time at Netflix’s sole discretion.

To request Netflix’s prior approval, submit to the Marketing & Promotional Request Form. Please allow 3-5 business days to confirm receipt of your request and up to 14 business days to fulfill your request. For Awards submissions, provide at least 4 weeks notice for all requests. For digital assets, please limit to 10 titles per request per month.

NP3 Badge Usage - for Facility Only

Once a partner has signed and received the fully executed version of the required NP3 Badge License Agreement (BLA), they will receive the NP3 badge for use per the guidelines below. Note the following:

  • The NP3 badge should be considered a badge of excellence for content localization.
  • The badge usage license is revocable, non-exclusive, non-sublicensable, and non-transferable.
  • Netflix reserves the right to amend the NP3 badge or replace it with a different badge.

Where to use the NP3 badge :

The NP3 badge is available for use when announcing the facility’s participation in the program with recommended language on the following items:

  • Email signatures ( full-time partner employees only)
  • Partner official websites
  • Partner social media channels

Recommended Language: [Facility A] is pleased to announce that we have joined the Netflix NP3 Program for [NP3 Badged Service].

Messaging should ONLY indicate the facility’s “participation” in the program and the service(s) the facility is providing according to the NP3 BLA. Any mention or implication of an “exclusive,” agreement between the partner and Netflix/NP3 is strictly prohibited.

 

How to use the NP3 badge:

  • Use the badge exactly as provided by Netflix. Refrain from making any modifications, recreations, alterations, distortions, or adjustments.
  • Maintain the required clear space around the badge as outlined below.
  • The NP3 badge may be displayed no smaller than the minimum size of 60 pixels or .85 inches
  • The recommended Hashtag for social media posts about your participation in the program is #NetflixNP3.

1Facility personnel refers to partner’s talent, crew, contractors, employees and subcontractors.

NP3 Marketing and Promotional Guidelines - Facility Self Service Opportunities

In addition to the NP3 badge access and usage guidelines above, partners should meet the minimum requirements in order to qualify for marketing and promotional support:

  • Assets are paid and commissioned by Netflix Content Localization
  • For Global Dubbing Project Management (GDPM) Projects, the languages must be recorded in-house

Please note that the following are NOT PERMITTED:

  • Use of the official Netflix logo
  • Press Releases about joining the Netflix Preferred Partner Program
  • Press Releases about your company’s involvement in a Netflix title
  • Manipulation of official Netflix digital assets (including but not limited to key art, posters, trailers)
  • Use of the NP3 badge for product marketing or any other promotional purposes


Using Official Netflix Trailers

 

Partners may share trailers from official Netflix social media accounts (e.g., verified Netflix YouTube Channels ) on their facility’s official social media platforms only AFTER the title has launched (i.e. the title and localized asset is available on the Netflix service in territory). Facilities are encouraged to include the title name and a description of their involvement in the post.

Example copy: [Facility A] was proud to provide the [Language / asset] on [Netflix Title].

 

Using Netflix Press Coverage

 

Facilities can share press coverage of Netflix on their facility social media platforms WITHOUT SEEKING NETFLIX’S APPROVAL only AFTER the title has launched (i.e. the title and localized asset is available on the Netflix service in territory) and accompanied by the title name and a description of their involvement in the post.

Suggested statement: [Facility A] was proud to provide the [Language / asset] on [Netflix Title].

NP3 Marketing and Promotional Guidelines - Facility Opportunities Requiring Netflix Approval

To request Netflix’s prior approval, submit to the Marketing & Promotional Request Form. Please allow 3-5 business days to confirm receipt of your request and up to 14 business days to fulfill your request. Please note, we limit each request to 10 titles at a time.

 

Using Official Netflix Digital Posters, Trailers, and Clips

Use of official and approved Netflix branded digital assets for company websites or direct social media posts may be considered WITH PRIOR NETFLIX APPROVAL.

  • Branded digital posters and clips will be supplied by Netflix. Use of branded digital posters and clips should be accompanied by the title name and a description of the facility involvement.
  • Facilities may embed a trailer from one of the dedicated Netflix YouTube channels directly on a facility’s website.

Example copy: [Facility A] was proud to provide the [ Language/ Service] on [Netflix Title].


Using Netflix Content in Unique Editorial (Company Website, Digital Newsletter, Blog, etc)

Mentions of a facility’s involvement with Netflix in Editorial (e.g. company digital newsletter, blog or company website) may be considered, WITH PRIOR NETFLIX APPROVAL. In addition, the title must have launched (i.e. the title and dub language is available on the Netflix service in territory).

 

Interviews & Press

Interviews, public speaking, and press engagements regarding Netflix titles required to OBTAIN NETFLIX’S PRIOR APPROVAL. In the event of an interview or press request, please immediately reach out to Netflix.

NP3 Marketing and Promotional Guidelines - for Facility Personnel

Facilities are solely responsible for communicating and enforcing NP3 Marketing and Promotional guidelines to facility personnel. Facility personnel are required to follow guidelines meant for facilities in addition to the below guidelines specified for facility personnel. You may share this guide (PDF of this section) directly with talent.

Resharing Dubbing Studio Posts

Talent is encouraged to reshare any publications from a NP3 Partner that has already been approved by Netflix. As long as the Talent is resharing the NP3 Partner’s original post (which should have been pre-approved by Netflix) with official Netflix trailers/articles/digital posters, Talent may self-promote by resharing the post, including the title name and role, without Netflix’s approval.

As an example, if a has posted a Netflix branded poster on their social media, Talent is allowed to reshare the post on their personal social media with suggested language, “[Netflix Title] is now available on Netflix! I am proud to have voiced [Character] in [Language].” Talent is not permitted to add commentary proprietary to Netflix such as specific workflow details involved in the Dubbing production process. If Talent is inclined to add further commentary on their role, Talent should request the Dubbing Studio to create a Marketing & Promotional Support request to Netflix on their behalf.

Direct Talent Posts

Once the Talent’s dubbed episode or standalone title has launched (i.e. the title and localized asset is available on the Netflix service in territory), Talent should mention the title and their role in text and / or verbally on their personal social media handles, regardless of whether the NP3 Partner has posted or not. However, Talent is not allowed to share any images, music, or clips that have not been pre-approved and provided by Netflix.

Talent is allowed to reshare posts from an official Netflix channel. If Talent needs an official digital image or trailer, they should request the NP3 Partner to submit a Marketing & Promotional Support request to Netflix on their behalf.

The post may also include a share of an official Netflix trailer (sourced from an official Netflix Youtube channel), or an official Netflix-posted article regarding the title.

Example scenario: The title has launched on Netflix in Japanese, Talent is allowed to post the title and their role on Instagram.

  • Talent text to use: [Netflix Title] is now available on Netflix! I am proud to have voiced [Character] in [Language]
  • Talent text to use: [Netflix Title] is now available on Netflix! I am proud to have worked on this project as [Role (e.g. Dubbing Director)] for the [Language] dubbed version. Talent is not permitted to add commentary proprietary to Netflix such as specific workflow details involved in the Dubbing production process.

Interviews & Press

Interviews, public speaking, and press engagements regarding Netflix titles are not allowed without Netflix’s prior approval. In the event of an interview or press request, Talent should request the NP3 Partner to create a Marketing & Promotional Support request to Netflix on their behalf.

In instances where Talent is interviewed for a separate project and is asked about their role on a Netflix title, Talent may confirm their role played in a Netflix title, but provide no further commentary.

Award Submission - For Facility and Facility Personnel

Partners and their personnel should meet the following requirements in order to qualify for award submission:

  • The asset must have been commissioned by Netflix

  • Facilities must self-submit for facility and facility personnel, covering all costs associated with the submission, only WITH NETFLIX’S PRIOR APPROVAL

  • When a full dub is being considered in a category (not just an actor’s voice), we require that the title be both recorded and mixed at the facility submitting

  • Facilities must provide at least 4 weeks notice for all submission requests

     

IMPORTANT NOTICE ON SUBMISSIONS:

  • INITIAL SUBMISSION: For submission content, facilities will be instructed to request that judges view content via the Netflix platform. Access to the service can be provided to the judges by Netflix, when needed. If the awards committee does not allow for submission viewing directly on the Netflix platform, the partner is responsible for providing watermarked clips for submission.
  • NOMINATED TITLES: If the facility’s submission is subsequently nominated, the facility can request any required additional marketing material, if needed, such as video clips, key art, or photography with at least 7 business days lead time.

1Facility personnel refers to all facility dubbing talent, crew, contractors, employees and subcontractors.

2SUBMIT ALL REQUESTS FOR NETFLIX APPROVAL HERE

© 2024 Netflix, Inc. All rights reserved.

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